About Toptal Toptal is a global network of top talent in business, design, and
technology that enables companies to scale their teams, on-demand. With $200+
million in annual revenue and team members based around the globe, Toptal is the
world?s largest fully remote workforce. We take the best elements of virtual
teams and combine them with a support structure that encourages innovation,
social interaction, and fun. We see no borders, move at a fast pace, and are
never afraid to break the mold. Job Summary: Toptal is looking for a Senior
Marketing Analyst to provide marketing leaders with crucial insights and
recommendations for improvement. The role is part of our Business Analytics
Center of Excellence, where Analysts are assigned to support one or more
business functions. This role will specifically work with our Marketing
organization?spanning paid search (SEM), organic search (SEO), and emerging
Generative AI channels?from structuring the underlying data infrastructure to
developing reports that support marketing leaders in making data-driven
decisions. This role will play a critical role as a strategic advisor to
marketing functions and leaders. This person will use data, create and define
metrics, measure channel and campaign performance, and develop reports. They
will also build models, forecast outcomes, run experiments, and perform in-depth
diagnostic analysis. Ultimate success goes beyond data-related activities,
delivering the ?so what? that drives decisions and real business impact. It is
imperative to fully understand the business (processes, objectives,
organization, performance drivers, barriers), and connect the dots between data
analysis, marketing strategy, and financial and operational effectiveness. We
are looking for someone who is excited about seeing the bigger picture to make
cross-functional connections in marketing channels, financial performance, and
data. We expect that we not only answer the question asked, but also the
question that...