This comprehensive guide includes everything designers need?besides talent?to
turn their artistic success into business success. You?ll find information on
key issues facing designers from freelancing to the management of established
design firms. A strong visual focus and to-the-point text take the fear factor
out of learning about thorny business realities like staffing, marketing,
bookkeeping, intellectual property, and more. These smart business practices are
essential to success in graphic, Web, and industrial design. Here are just a few
of the things you?ll learn: ? How to get on the right career path ? How to
market your services successfully ? The best way to determine pricing for your
services ? How to avoid common legal pitfalls ? How to structure projects for
success ? The secrets of successful teams ? How to sustain your business
long-term Talent Is Not Enough provides a big-picture context for these and
other challenges and shares practical, real-world advice. The book is destined
to become an essential resource for both students and working professionals in
these areas and more: ? Design planning and strategy ? Corporate identity
development ? Marketing communications ? Publication and editorial design ?
Brand identity and packaging design ? Advertising and promotion design ? Motion
graphics ? Environmental design ? Industrial design ? Interaction design