What increasingly affects all of us, whether professional planners or
individuals preparing for a better future, is not the tangibles of
life--bottom-line numbers, for instance--but the intangibles: our hopes and
fears, our beliefs and dreams. Only stories--scenarios--and our ability to
visualize different kinds of futures adequately capture these intangibles. In
The Art of the Long View, now for the first time in paperback and with the
addition of an all-new User's Guide, Peter Schwartz outlines the scenaric
approach, giving you the tools for developing a strategic vision within your
business. Schwartz describes the new techniques, originally developed within
Royal/Dutch Shell, based on many of his firsthand scenario exercises with the
world's leading institutions and companies, including the White House, EPA,
BellSouth, PG&E, and the International Stock Exchange.